Take a hot viral video (above), produced and starring Lonely Island — the same guys who have an album coming out Tuesday — and featuring a cameo by hip-hop superstar T-Pain.
Lead with it as featured content the morning after it debuts on SNL (where several ads for that aforementioned album played, so you know they have in fact been produced).
What ad would you play as the pre-roll on Hulu?
An Ad Council spot advising on the early warning signs that you might be suffering a stroke rotating with a recruitment spot for the Air Force?!?!?
Sorry Hulu, I love you and your brain-melting goodness, but this is a big ol’ fail whale of a squandered opportunity to showcase the wonders of well-integrated, precisely-targeted advertising placement.
Jack Donaghy must be so pissed right now.
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UPDATE: Looking at the video embed above, it’s actually playing something other than the Air Force and Ad Council spots…an environmental spot for the NRDC on my last viewing. Still no sign of ads for the Incredibad album from Lonely Island.
And in case you were wondering, that album is being released by Universal Republic Records, which, while not owned by NBC parent GE, is still affiliated with NBC Universal — at least enough to have a relationship that lets them sell a record chalk full of content developed for an NBC show.
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I remember finding this video randomly on Youtube before it was well known and thinking it was the best concept for a rap ever. Just get straight to the point and let everyone know that the premise of the song is stupid.