I happened to see this over at Josh Hallett’s site today, in his post about Web 2.1/3.0, and I couldn’t resist reposting it here:
Hitchhiker: You heard of this thing, the 8-Minute Abs?
Ted: Yeah, sure, 8-Minute Abs. Yeah, the excercise video.
Hitchhiker: Yeah, this is going to blow that right out of the water. Listen to this: 7… Minute… Abs.
Ted: Right. Yes. OK, alright. I see where you’re going.
Hitchhiker: Think about it. You walk into a video
store, you see 8-Minute Abs sittin’ there, there’s 7-Minute Abs right
beside it. Which one are you gonna pick, man?
Ted: I would go for the 7.
Hitchhiker: Bingo, man, bingo. 7-Minute Abs. And we guarantee just as good a workout as the 8-minute folk.
Ted: You guarantee it? That’s - how do you do that?
Hitchhiker: If you’re not happy with the first 7
minutes, we’re gonna send you the extra minute free. You see? That’s
it. That’s our motto. That’s where we’re comin’ from. That’s from "A"
to "B".
Ted: That’s right. That’s - that’s good. That’s good.
Unless, of course, somebody comes up with 6-Minute Abs. Then you’re in
trouble, huh?
[Hitchhiker convulses]
Hitchhiker: No! No, no, not 6! I said 7. Nobody’s
comin’ up with 6. Who works out in 6 minutes? You won’t even get your
heart goin, not even a mouse on a wheel.
Ted: That - good point.