Mini’s Multi-site Banner ADventure

by Kyle on November 5, 2006

I really liked this Mini campaign — I don’t know who did it, but it’s a cool high-concept job. I think I first saw it on bannerblog, but I’m not totally sure. Would have to ask Rory, who I’m pretty sure is the one who sent it to me.

Hopefully I’ve captured the essence of it with my screengrabs:

The payoff wasn’t quite what I had hoped — I almost feel like maybe I missed a step somewhere. But still — they got me clicking around and spending some time with the campaign. Something all too rare with banners these days.

(Not Pinacol banners, of course.)

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Jeremy Hermanns dot org » Taking Users on a Mini Cooper Goose Chase
November 11, 2006 at 8:10 pm

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