I build things.

Strategy that doesn't ship is just an opinion. Creative that doesn't break through in culture is just content. Software that doesn't change how you work is just a subscription.

I make the early call, ship the working thing, and stay until the organization works differently — for the world's biggest brands and for companies of my own. Receipts and proper nouns below.

Work highlights

Flowriter

YouTube

Global Sports Venture Studio

DockWorks

R/GA

The Los Angeles Dodgers

BWB

Beats by Dre

Nike

Blogebrity

What I build

Culture at platform scale.YouTube's global social — 50 million followers reached, billions of views, around the world from Coachella to Rio. Lead the worldwide We Are Social team trusted with all of it.YouTube

AI that writes like you, not like AI.Wrote it, shipped it. 2,500+ downloads. A top agent in Notion's marketplace since launch.Flowriter

An R&D department for pro sports.Scaled the Dodgers model into a shared innovation platform — technology pilots for 15+ organizations, from adidas and UEFA to MLB and NBC Sports.Global Sports Venture Studio

The operating system for the waterfront.Founded it, designed and built the product, raised $2.5 million, sold in 2023. The product is still in market today, running on the original code.DockWorks

The first accelerator in pro sports.Launched in 2015 — 15 investments, with large-scale pilots into market.The Los Angeles Dodgers

A playbook for creator-led brands.Beats was the original creator-led brand; just Dre, Jimmy, and an army of famous friends. With the team at HUSTLE, R/GA's purpose-built studio for Beats, we evolved the reactive studio model to scale speed of culture, from LeBron and Serena to Straight Outta Somewhere.Beats by Dre

The conference where sports blogging grew up.2009–2019. From a New York basement to annual events across North America, sponsored by ESPN, Bloomberg, and Fox Sports.Blogs with Balls

The digital evolution of the modern brand.Inside the award-winning Nike labs at R/GA, where the future of digital media and commerce was being invented, ran Nike Basketball and built the first brand social newsroom, with Kobe and LeBron on the mic.Nike

A career's worth of firsts.Sixteen years. Opened the Austin office and kickstarted the wave of creative companies that followed. Founded the global social practice — 100 people, 17 offices. For Samsung, Mercedes-Benz, Verizon, Google, and dozens more.R/GA

Scoreboards the internet argues with.The first creator A-list — where influencer rankings and social clout began.Blogebrity

Right now

Austin, TX

/building the future of social content and community with youtube @wearesocial

About

Turning where culture and technology go next into things that work.

Background

16 year veteran of R/GA. Three-time startup founder. Graduate of USC's Marshall School of Business.

Based in Austin, Texas

Teaching & Speaking

Previously Professor of Digital Media at IE Business School in Madrid · Keynotes and lectures, from the NFL Players Symposium to UT McCombs, University of Chicago, and UCLA · Advisor to SXSW, Miami Ad School, and the Pro Sports Assembly.

Press

The Atlantic (opens in a new tab) · Fast Company (opens in a new tab) · Sportico (opens in a new tab) · CNBC (opens in a new tab) · The New York Times (opens in a new tab) · ESPN (opens in a new tab) · Front Office Sports (opens in a new tab) · NBC News (opens in a new tab) · Wired (opens in a new tab) · Los Angeles Times (opens in a new tab) · Adweek (opens in a new tab)

All press →

Let's build.

For people creating at the edge of culture and technology.

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