I build teams that get there first.
Twenty-five years of getting there first
and building the business that wins.
I put Nike on social in 2007. I opened R/GA’s Austin office and built its global social practice into 100 people across 17 offices and a third of agency revenue. I launched the first accelerator in professional sports with the Dodgers and scaled it into an R&D platform that became a Harvard Business School case study. I founded a software company, raised $2.5M and sold it in 2023. Today I run the global YouTube business at We Are Social: a worldwide team, 50M followers and billions of views. I still build and ship my own ideas—most recently Flowriter, an independent AI agent in Notion’s Top 10 when its marketplace opened. Always hunting for what’s next.
Work highlights
What I build
Right now
Austin, TX/building the future of social content and community with youtube @wearesocial
About
Turning shifts in culture and technology into products, platforms, brands, and businesses.

SVP, We Are Social. 16-year veteran of R/GA. Three-time startup founder. Graduate of USC's Marshall School of Business.
Based in Austin, Texas
Previously Professor of Digital Media at IE Business School in Madrid · Keynotes and lectures, from the NFL Players Symposium to UT McCombs, University of Chicago, and UCLA · Advisor to SXSW, Miami Ad School, and the Pro Sports Assembly.
The Atlantic (opens in a new tab) · Fast Company (opens in a new tab) · Sportico (opens in a new tab) · CNBC (opens in a new tab) · The New York Times (opens in a new tab) · ESPN (opens in a new tab) · Front Office Sports (opens in a new tab) · NBC News (opens in a new tab) · Wired (opens in a new tab) · Los Angeles Times (opens in a new tab) · Adweek (opens in a new tab)







