Originally published by Laura Stampler in Business Insider on July 2, 2013:
19. Kyle Bunch, group director of mobile and social platforms at R/GA
Bunch (@bunch) has led most of R/GA’s award-winning social media campaigns for brands including Nike, MasterCard, Google, L’Oreal, and Microsoft. He was even responsible for Microsoft’s massive Windows 8 social media launch last year.
Under his guidance, L’Oreal started using the #AskHairGenius hashtag for consumers in need of hair care tips. He also helped A&E’s “Duck Dynasty” really capitalize on social media. The show is huge on Twitter, so R/GA made sure that hours before the show “copywriters, art directors and videographers are developing custom content that can later be deployed,” Ad Age reported.
He’s also a social media teacher at the Miami Ad School and IE Business School, Madrid and the co-founder of a sports social media events series called Blogs with Balls that works with ESPN, SB Nation, Bloomberg Sports, and more.